Alex (also known as Alex the Lion, or Alakay from his parents) is the overall main protagonist of the Madagascar franchise. He is the king of New York, Marty's, Gloria's, and Melman's best friend, and Zuba's and Florrie's son (as revealed in Madagascar: Escape 2 Africa). He, Marty, Melman, and Gloria are now part of a circus troupe since Madagascar 3. He also appears in the Madagascar video game. In all of the media, he is voiced by Ben Stiller as an adult, while in the second film, as a cub, he is voiced by both Declan Swift and Quinn Dempsey-Stiller (Ben's real-life then-toddler son).
